September 10, 2020

NTTSportict Launches Multiple OTT Sports Channels with Videoflow

Businesses are radically changing the way they operate in order to keep up with current global state of affairs. Many of the most affected businesses involve live events, and significantly sporting events. While sporting events may still be held in some areas, stadiums are nearlyempty due to precautionary measures. This represents a true challenge in keeping fans engaged with their favorite sports and teams. Japan’s Nippon Telegraph and Telephone Sportict division (NTTSportict) is rising to this challenge by using Videoflow’s video engagement platform to launch several OTT sports channels with both live and on-demand content.

With Videoflow, NTT Sportict has been able to create custom OTT channels for Field Hockey and the Handball Association of Japan, among others. Each channel is completely white labeled, with custom branded graphics and styles, running on its owner’s domain. Plus, NTT Sportict can easily manage their content with Videoflow’s integration to Pixellot’s AI driven cameras, enabling full playfield coverage. Fans can tune in on any device, mobile, desktop, or smart TV, and stream live games in progress, or browse through recordings of past games. Fans can skip around to watch the highlights of their favorite game, and even replay portions of a game that is in progress. Channels can also be populated with future scheduled events, enabling fans to see when games will be occurring, complete with the teams playing, venue, along with other event details.

Videoflow allows us to provide the most flexible solution in relation to the distribution for our customers. We are sure Videoflow's unique technology should definitely contribute NTTSportict business and other distributors in Japan
Ryohei Shirai
Manager, Business Development, NTTSportict Corporation

NTT Sportict uses Videoflow to create multiple OTT channels


Videoflow integrates with various ad providers, enabling NTTSportict to monetize their content with banner ads and pre/mid/post-roll video ads. Ads are placed according to NTTSportict’s and the sports leagues’ design and can be triggered live by API calls or metadata within the video feed itself, to coincide with specified points in the game. This results in a seamless and familiar experience for the fans, which looks great on any device.

Videoflow Channels empowers organizations like NTTSportict to create and deliver content to viewers from multiple sources at scale and with minimal friction from contribution to delivery
Jan Umansky
Co founder & CEO, Videoflow

To learn more about how Videoflow can help you launch interactive OTT video experiences and increase your audience engagement, click here.

About Videoflow

Videoflow delivers personalized and targeted video content per viewer at scale on OTT platforms and traditional networks. Create conditional video delivery workflows that will serve unique content to each viewer in real-time and add responsive graphic overlays that viewers can interact with.

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